About us

Softline has been adding significant value to distributing technology products in the UK and Europe since 1989.

We specialise in bringing the best and most innovative products to market but we don’t do this for just any and every supplier. We spend time to understand the intention, care and journey each of our prospective suppliers is planning for its products and look at where we can add value and reduce costs. Our aim is to offer an economical and practical distribution solution involving as much or as little of our additional marketing and sales talents as required.

Softline has always had an appetite for moving into new markets exemplified most recently by our successes with Libratone speakers in the audio market and TomTom sports watches in the sports market. In each case we worked closely with the vendor to invest in growing its customer base in new channels and then managing those channels to maximise both product visibility and product sell through.

Why Choose Us

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