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Value Added Distribution

Softline prides itself on its reputation as being one of the leading value-added technology hardware distributors in the UK. We regularly supply to and support the best retailers, etailers and resellers who operate so successfully in this space such as, Dixons Carphone, John Lewis Partnership, Microsoft, Amazon, Apple Retailers and many more. We have also helped many established brands grow by identifying markets and managing channels carefully using our range of value added services that can be customised to each vendor’s specific requirements. We have also nurtured many start-up and emerging vendors to market..

Softline UK fully integrated fulfilment

Amazon & Marketplaces

Amazon and other online marketplaces such as eBay and OnBuy have done a superb job at creating simple-to-use online retail environments: Listing is a straightforward process and, within minutes, your product is online and available to buy. Unfortunately, without consistent care and marketplace expertise, real sales can fall someway short of sales forecasts. Softline can analyse your approach to these markets and help create and manage strategies to gain and maintain volume sales whilst keeping a constant eye on promotional opportunities and the activities of your competitors.

Softline UK brand strategy and marketing

Brand Strategy & Marketing

Softline can help you improve your company’s visibility and market position by working with you to routinely analyse your target markets, the audience, the channels and your top 5 competitors’ activities. We use trading history and retail analytics to design and manage marketing strategies for your company that emulate your existing brand and marketing strategies – giving you global brand consistency optimised to exploit the absolute best local sales opportunities.

Third party logistics and distribution


Softline complements our value-added distribution services with a whole menu of logistical processes aimed at ensuring all customers are only using the services they actually require: Planning; Transportation; Warehousing; Fulfilment; Reverse logistics (returns) and Carbon footprint management. We work with world class partners to source and supply cost-effective and fully insured transportation across the globe. Our warehousing facility, based near Gatwick Airport in the UK, acts as a logistics hub for many of our customers with bonded facilities to minimise costs and maximise availability to local markets.

Softline UK GDPR conformity

Conformity & GDPR

Softline has lead the UK and European distribution and logistics market by continuing to invest in professional and wide-ranging in-house IT expertise. This allows us to provide turnkey web-based and bespoke database solutions that simplify processes and allow our systems to converse precisely with those of our customers and suppliers. We are able to offer real-time reporting on stock, sales, supply and returns. We use this data to create an ever-changing profile of each product so that stock profiles, sales forecasts, marketing budgets and returned inventory can be quickly calculated and continuously compared with previous and current figures.

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