Softline UK Retail


Softline UK online sales


Softline UK Direct Drop ship and logistics


Your Partner for Success

Softline regularly imports from all of the major global manufacturing countries. We buy the goods we resell and work closely with each customer to forecast sales to ensure continued economic supply. We also work with our customers to maintain regulatory, fiscal and judicial product compliance to minimise importation delays and maximise sales opportunity. We act as Importer of Record for goods we import and maintain the necessary  records for the required legal time requirements.

Once we have agreed a sales and marketing strategy we approach each channel with a value proposition specific to their business requirement whilst maintaining brand and product value across all channels. We evaluate promotional opportunities on their merits and on the overall effect they will have on sales, profitability and the overall market.

Softline - your partner for success
Softline UK ecommerce sales

retail & dropship

We are authorised to dropship for all leading retailers and marketplaces.

Softline UK B2B and Education

b2b & education

Softline supply the best specialists in both business to business sales and education.

Softline etailers, ecommerce and dropship


Softline can supply and drop-ship to fulfil online orders from any eCommerce site.

Softline marketplace solutions icon

marketplace & d2c

We are authorised Prime distributors and also very experienced at balancing FBA.

Our distribution services


Softline drop ship services
drop ship
Softline linking systems api development
api integration
Softline reports icon
Softline Marketplace preparation icon
Softline UK GDPR conformity
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